HUMVEE Gear (redesign)

Client: CampCo

Project Type: Online Product Catalog

Responsible For: Design, Architecture, XHMTL, CSS, CMS Integration

Software Used:
-Photoshop
-Illustrator
-skEdit

CampCo was looking for a novel way to display its HUMVEE branded line of camping and survival gear to it’s target demographic, the outdoors / military gear enthusiast. The solution was a product category page that evokes the tactile feel of a wall of metal hangers. By eliminating the sanitary feeling of the bare white page, we bring the customer one step closer to the products themselves.

Building upon the Content Management System Textpattern allows for a backend system to alter the content on the site via an admin login. Products can easily be added or altered through this page with a few clicks. Clean URLs provide a boost to search engine results and make links easier to remember for users.