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  • So. Cal. Honda – Landing Page

    So. Cal. Honda – Landing Page image

    The landing page is simple as can be, some copy and a single input for the user's zip code.

  • So. Cal. Honda - Sign Up Step 1

    So. Cal. Honda - Sign Up Step 1 image

    A list of links drove users interested in a specific model to a special offer for the selected car, while a brief contact form captured unsure buyers interested in the brand but requiring guidance on models.

  • So. Cal. Honda – Sign Up Step 2

    So. Cal. Honda – Sign Up Step 2 image

    This page captured the most qualified leads (those interested in a specific honda model) and sent their information to one of the three closest dealers, based on their zip code, for follow up.

 
 

About This Project

 
 

Client

Siltanen & Partners

Project

So. Cal. Honda Pitch

Siltanen and Partners, an innovative Ad Agency in Marina del Ray needed an interactive component for their pitch to the Southern California Honda advertising account. I was brought in to create an interface for a promotional mini-site, and several print ad concepts. The overall campaign centered around the rising price of gas and the fuel efficiency of Honda vehicles. The target demographic was the working adult with a family.

For the mini-site, useability was key. Leads would arrive from a banner ad, and needed to be converted within three steps from the landing page (the fewer clicks the better, naturally). The landing page itself is split between a simple car promo selector which uses the cars themselves as visual cues (someone interested in buying a car usually envisions the style of car they want while they’re in the market) on the left. On the right there is a single step contact form for undecided shoppers. Once a promotion is selected, the user gets full details of the offer and another simple form which will provid a qualified lead (in this case, a user interested in a specific Honda model) to one of the three dealership locations closest to that user.

 
 

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