About This Project
Siltanen and Partners, an innovative Ad Agency in Marina del Ray needed an interactive component for their pitch to the Southern California Honda advertising account. I was brought in to create an interface for a promotional mini-site, and several print ad concepts. The overall campaign centered around the rising price of gas and the fuel efficiency of Honda vehicles. The target demographic was the working adult with a family.
For the mini-site, useability was key. Leads would arrive from a banner ad, and needed to be converted within three steps from the landing page (the fewer clicks the better, naturally). The landing page itself is split between a simple car promo selector which uses the cars themselves as visual cues (someone interested in buying a car usually envisions the style of car they want while they’re in the market) on the left. On the right there is a single step contact form for undecided shoppers. Once a promotion is selected, the user gets full details of the offer and another simple form which will provid a qualified lead (in this case, a user interested in a specific Honda model) to one of the three dealership locations closest to that user.