HUMVEE Gear (v2)

Survival Gear Product Catalog

CMS Integration, Interface Design, XHTML + CSS

CampCo was looking for a novel way to display its HUMVEE branded line of camping and survival gear to it’s target demographic: the outdoor living & military gear enthusiast. The solution was a product category page that evokes the tactile feel of a wall of metal hangers. By eliminating the sanitary feeling of the bare white page, we bring the customer one step closer to the products themselves.

Building upon the Content Management System Textpattern allows for a backend system to alter the content on the site via an admin login. Products can easily be added or altered through this page with a few clicks. Clean human friendly URLs also provide a boost to search engine results and make links easier to remember for users.

Samples from this Project

Front Page The number one goal here was to use the HUMVEE License to create emotional impact and
draw users into the catalog via the simple graphical categories to the left
(image replacement technique used for accessibility)

Catalog — Category Page Taking cues from video game inventory screens as an ideal virtual showcase for physical goods,
I created a grungy environment to appeal to hardcore outdoor enthusiasts